01/11/2010

Dannijo + Fashion Toast = Coolest Collaboration EVER.. !!

"Rumi Neely, the pretty face behind top-blog Fashion Toast and the epitome of SoCal cool, recently teamed up with NY-based sisters Danielle and Jodie Snyder of DANNIJO to create a six-piece collection of edgy metal pieces. "

"Dannijo chose Rumi because they "loved her combination of bold and effortless, which is an underlying theme of both Rumi's style and our jewelry."

"The collection may have been Rumi's first stab at jewelry design, but she was quick study: "I know exactly what I like and how I want things to look... When we met I showed them my sketches and ideas and everything just clicked. "

"Take Rumi Neely-imitation to the next level when the line officially launches in November ($95-248) on tobi.com—the rest of your jewel box will be toast. "

Source: Refinery29







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